Art has been present since this artist's early ages, when he has great opportunities to closely watch the activities related to graphic arts that, in the future, would be extremely important for its professional career. Roberto Rossi begins his professional life in 1971, working as reviser for the most reputable juridical book publishing company at the time, Lex Editora.

In 1976 he is invited to work as copy reviser for the most important advertising agency of the country, MPM Propaganda, where he would stay until 1988. At the same time, he contributes with his professional abilities for Brazilian literature, participating in projects involving very important private editions, some of them dedicated to art and Brazilian colonial furniture. His writer friends look for him when editing their books, in which he helps with copy desk, review, production and creative work in graphical projects.

All this background has taken Roberto Rossi to know and search for learning, in details, the daily activities of photographic techniques, both studio and lab tasks, besides art studio, art direction and creation in different areas comprised by advertising, merchandising, design, using sophisticated technical resources and the application of state-of-the-art materials at the time to express visual and graphical arts.

The contact with the best professionals in each of these areas has enriched and helped the artist's development. Always focused on art, written or not, and with a life rich of esthetic manifestations, Roberto Rossi was able to develop the values that fine tuned his work and improved his culture.

In 1976, the artists begins his studies at former FIAM - Faculdades Integradas Alcântara Machado, today FMU - Faculdades Metropolitanas Unidas, Artistic Education, where he has outstanding results particularly in Art classes.

In 1977 he obtained legal recognition of his profession as a professional in the advertising field with the Labor State Department. Simultaneously, he developed some of his own works, studies, paintings, collage and drawings using different techniques. Gradually Roberto Rossi's paintings find their own space. In 1988 he leaves MPM and opens his own office of design and communication. At the same time, he dedicates himself to painting. His imagination sets the scene. And is exactly this quick and clear vision that builds his painting, with the strength and energy easily identifiable in his work.

The first individual exhibit, would be the first big professional step in arts, as a result from the demands made by friends for whom his work was well known. The second, third and many others were a consequence of this first exhibition. He receives many important invitations and soon his painting is shown in an individual exhibit in Washington, D.C., USA. Roberto Rossi is a member of SINAPESP - Brazilian Art Workers Syndicate of São Paulo State and of Brazilian National Committee of AIAP/UNESCO - International Art Work Association. He is affiliated to AUTVIS - Brazilian Association of Visual Author Copyright, which deals with licenses and rights for image use of the artist's works, besides maintaining contracts and agreements with the most important societies dedicated to protect author's rights on visual art all over the world.

Roberto Rossi appears as a professional who, in his events, is a respectable representative of Brazilian art and colors, through his vibrating, luminous, spontaneous and warm paintings, where the theme itself is a reference of Brazil, a country opened up to the world to show all the richness of its creative talents.

An outstanding feature of Rossi's work is the use of acrylic technique. Sometimes, mixed techniques can be seen, always with the predominance of acrylic and its components. In his agile and quick work, although preferring to work with great formats, the production on small canvas is as strong and determined. Many times, Roberto Rossi uses oil pastel on paper, as a sketch, producing small works in canvas tablets mounted on cardboard. This is a direct art that is born with the liberty of sketch, but with the responsibility of a final work. Oil pastel has always been a reference for the vivid colors that the artist tries to apply with the same balance in acrylic, providing optimal results to his works. In these past years he has gathered many fans for his paintings.

The artist´s engravings have created a new vision for those who love art in paper. These engravings match the language used in his paintings about Brazilian themes. The rich and detailed work turns each engraving into a really different piece, due to the artist´s demand to use an old technique, Collagraph, producing rich results that have been charming those who admire his work in paper.

The most enthusiast audience for his works comprises Brazilians and Americans. With the Internet, the artist manages to bring even closer his work to what it really counts: his audience. This is an extremely democratic and accessible vehicle, which allow people anywhere to know his paintings. However, Roberto Rossi believes that the canvas itself, right in front of the observer, has a quite stronger appeal to the public, due to the virtually magic energy that is impregnated in each one of them. Maybe this magic explains the reaction of the audience that attended his exhibits.

One of them, the one held at a São Paulo Subway Station for the public that uses this transportation (approximately three million and a half people saw his paintings during only one month) gave users of subway the opportunity to freely express themselves as to the artist's work, writing comments about it.

The artist has received invitations for new international exhibits: Corsica, Barcelona, United States, and France and is planning to held them in a near future.

ARTWORKS

BRAZIL
- Sao Paulo - Rio de Janeiro - Rio Grande do Sul - Parana - Santa Catarina - Ceara

ITALY
- Como

NORWAY
- Oslo

UNITED STATES
- Washington, DC - Brazilian Embassy in Washington, DC

PORTFOLIO

INDIVIDUAL EXHIBITS

- 2005 ... - Brazil, Permanent Exhibit of the artist's works, Beginning on 2002, at Eurocentro, Al. Gabriel Monteiro da Silva, 380, São Paulo, SP - Brazil.

- 2005 - April - Brazil, São Paulo, SP - Livraria Cultura - Art Book Store - Conjunto Nacional.

- 2004, April - Brazil, São Paulo, SP - Ana Rosa Subway Station, large and medium sized works.

- 2003, November - Brazil, São Paulo, SP - Ana Rosa Subway Station, 10 large sized works.

- 2003, May - Brazil, São Paulo, SP - Clube Paineiras do Morumby, 53 works.

- 2002, August 26 to September 6 - Brazil, São Paulo, SP - Exhibit at Espaço Cultural da Rotunda, Birmann 11 and 12 - Richard Ellis Management Services, 15 works.

- 2002, February 2 to 17 - Brazil, Angra dos Reis, RJ - Exhibit at Marina Porto Bracuhy - Cultural Space of Hotel do Engenho, 18 works.

- 2000, September 1st to 30 - USA, Washington D.C. - A Gallery, 36 works and represented for one year.

- 1999, December 1st to 30 - Brazil, São Paulo, SP - Ça-va, 20 works.

- 1997 - Brazil, São Paulo, SP - Clube Alto dos Pinheiros, 20 works.

COLLECTIVE EXHIBITS

- 2005 - September - Brazil - Cow Parade Sao Paulo. The international event in Sao Paulo City.

- 2004 - 35º Art Show - Escola Imaculada Conceição - Chapel School - American School, traditional exhibit in the city of São Paulo, SP, Brazil.

- 2003 - UNIFIEO - Núcleo Universitário - Fundação Instituto de Ensino para Osasco - Osasco, SP, Brazil.

- 2003 - 34º Art Show - Escola Imaculada Conceição - Chapel School - American School -São Paulo, SP, Brazil.

- 2002 - 33º Art Show - Escola Imaculada Conceição - Chapel School - American School - São Paulo, SP, Brazil.

- 2002 - Small formats, 10 works with 20 x 30 cm size - participated 19 independent artists in a place specially produced for the exhibit in São Paulo, SP, Brazil.

- 2002 - 33º Art Show - Escola Imaculada Conceição - Chapel School - American School, traditional exhibit in the city of São Paulo, SP, Brazil.

- 2001 - UNIFIEO - Núcleo Universitário - Fundação Instituto de Ensino para Osasco, Osasco, SP, Brazil.

- 1999 - Centro de Cultura Árabe-Sírio (Center of Arab-Syryan Culture), São Paulo, SP, Brazil. - 1998 - UNIFIEO - Núcleo Universitário - Fundação Instituto de Ensino para Osasco, Osasco, SP, Brazil.

- 1998 - Paluarte Escritório de Arte. In this exhibit the artist is awarded with a medal for the work Janela Negra com Vaso Verde (Black Window with Green Vase), São Paulo, SP, Brazil.

- 1997 - Show at Moinho Santo Antonio, São Paulo, SP, Brazil.

PHYLANTHROPY

Every year the artist participates in philanthropic and cultural events, be with exhibits or donating his works, in Brazil and abroad, supporting well-known groups or institutions that are really involved with activities to socially promote destitute persons.

Examples include participation in the exhibits "Artistas pela Ética e Cidadania", organized by the NGO Ação Ética e Cidadania, Projeto "Escola Já", a fund raising project to educate and care for homeless children who live in the streets of São Paulo.

He also supports some programs as: - "My Sister's Place", from Washington, DC, the American Program that protects women and children victims of violence; - The "AHPAS – Associação Helena Piccardi de Andrade e Silva", (www.ahpas.org.br), that develops a project to provide free transportation for destitute children and teenagers in treatment for cancer.

Donations of many works to events destinated to rise funds to institutions as:

- Obras de Assistência de D. Filhinha, São Paulo, SP- develops projects to improve life conditions of destitute families

- Feira de Arte do Grupo Kardecista Batuíra, São Paulo, SP - religious group that provides daily care for destitute people, including basic needs such as food, clothes and medicines; it also develops educational projects for young destitute people

- Fundação Dorina Nowill para Cegos, São Paulo, SP - this foundation is dedicated to the treatment, education and profissionalization of visually impaired people. The foundation publishes books in audio format and Braille language. (www.fundacaodorina.org.br)

OTHERS

Roberto Rossi participates in following different events related to cultural activities:

- invited expositor in OAB - Ordem dos Advogados do Brasil, Visual Artworker Management of Author Rights , São Paulo, 21 de september 21, 2005.

- catalogued in the traditional Julio Louzada Arts Brazil.

- invited debater of Congresso Mundial de Gestão Coletiva de Direito do Autor

- 1º Congresso Mundial de Gestão Coletiva de Direito Autoral (International Congress of Collective Management of Author Rights), São Paulo, September 13 to 15, 2004.

- judge in an internal contest about 2004 Carnival, and also to select the photographs that formed the 2004 Calendar of Orbitall Company.

- invited debater in the 1º Congresso Internacional sobre Direitos de Propriedade Intelectual e a Gestão Coletiva dos Criadores Visuais, held in São Paulo, October 22 and 23, 2003.

- judge at Clube Paineiras do Morumby to select best works for 2004 contest in a great interclub event in São Paulo.

- interviewed by Net TV in Angra dos Reis during his exhibit in Porto Bracuhy, at Cultural Center of Hotel do Engenho, March, 2003.

- invited and interviewed in Via Satélite show, Rede Mulher de Televisão, Brazilian TV Station, 2002.

- three citations in the book "Acervo da UniFIEO" - Fundação Instituto de Ensino para Osasco - Osasco, SP, one of the most respected work of art collections in a university in São Paulo.